AdBall 2010: The Sexiest Event of the year! The Inside details from the 5th Element Events Intern!
The illuminated bar surrounding the Harry Rosen Runway. Picture taken by: Leib Kopman via www.lk1.ca
I was fortunate enough to start working at 5th Element Events just as things were starting to come together for AdBall: A Fashion Fetish, sponsored by CTV and Wind Mobile. In the first few weeks of my internship, I had the opportunity to see a large scale corporate event put together and executed with a passionate team of individuals who worked around the clock to ensure our vision came to life.
The week of January 25th finally came, and as the many different events were taking place for Advertising Week, the 5th Element team was working hard to put the finishing touches on AdBall which was the first annual closing gala for Adweek. We had to coordinate with the entertainment, like KAJE, the burlesque dancers from Flirty Girl Fitness and male and female models, hand picked by our team, as well as confirm all deliveries from partnering vendors. Everything used for this event had to be brought in, so making sure everything was ready and organized for the event was a time consuming ordeal, not to mention making final preparations with our tech team for all audiovisual, staging and lighting.
Arial shot of runway from lighting and sound booth. Picture taken by Lieb Kopman via www.lk1.ca
On Thursday, January 28th, we began to move everything into Toronto’s gorgeous Distillery District and started transforming the Fermenting Cellar in to “a fashion fetish playground”.
As soon as we arrived on site, the work began! The 5th Element crew of technicians immediately started building the runway, LED lit backdrop and two huge crystal chandeliers that sat on either side of the runway. A team of vinyl engineers began laying down pink vinyl floors in the Blo-dry and DJ Booth waiting for the tech crew to finish the runway so they can white vinyl the entire stage!
When all the furniture arrived mid day, we began putting the puzzle together, creating the Wind Mobile VIP lounge, the bars surrounding the runway and of course, the chic lounge within the DJ booth. The drawings and floor plans started to come to life, and as the furniture was set, the transformation was beyond words.
The VIP lounge had a large zebra carpet, pink and black tufted couches, large resin black lamps, mirrored coffee tables and black couches with hot pink pillows bearing a crystal chandelier. The DJ Booth had large baroque black chairs and couches, and a black plexi DJ table with charles bar stools for VIPs to come and hang out with KAJE. The whole décor was sexy, chic and fit the “fashion fetish” theme perfectly.
Wind Mobile Sponsored VIP Lounge. Pictures taken by Lieb Kopman via www.lk1.ca
The day of the event is always the most chaotic and busy; there was no exception for AdBall. There was so much going on at once and everything was finally starting to come together in our strict timeline. The tech team did an amazing job creating a full runway with bars surrounding the stage – This is the first fashion show where guests can approach the runway to get a beverage! The incredible programmed lighting with moving fixtures and LED panels lit the entire venue in fuscha and illuminated the runway with a glow. White plexi cruisers with black charles bar stools were sporadically placed around the venue with sponsored florals and pin spot lighting. Sponsored logos were projected on the walls and the audio technicians began to patch everything together. At 5pm, we began our rehearsals with recording artist Anjulie, the models and burlesque dancers.
Once everything was in place and ready to go we opened the doors, seeing the look on people faces as the entered the room, made all the hard work worth it.
Recording artist Anjulie performs courtesy of Sony ATV Publishing. Picture taken by: Leib Kopman via www.lk1.ca
The event ran smoothly and was a great success; the entertainment was just right, including the Harry Rosen fashion show and opening by the Flirty girl dancers, performance by Anjulie and the music provided by KAJE.
This was the sexiest event of the year, and 5th Element Events was extremely proud to be part of the first annual campaign!
Let us know what you think of the AdBall décor via Twitter @5elementevents, @JaredGolberg, @CarlyAshR, @AKthe5th or join our 5th Element Events Facebook Group.
You can check out coverage from ADBall from CTV-
and check out BizBash’s article here for more pictures and coverage from ADBall : http://tinyurl.com/ygnto7d
Looking forward to hearing your thoughts
Until next time
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