The Last Minute Change
I have experienced many things that have shocked me and surprised me, however today I saw something I never thought possible. For the past few weeks I have heard Aaron and Jared making plans for this big ‘Sony’ Mardi Gras party that is set to take place TOMORROW, Friday, February 26th. I saw the design process with purple, green and gold colour palettes. Gorgeous Purple linens, green runners, gold charger plates, big white illuminated feather centerpieces, incredible white ghost chairs, eight foot illuminated ostrich feather entrance treatments and custom room lighting with chandelier gobos and LED room washes, this was going to be a site worth seeing at Toronto’s Distillery District.
Well, last night one of the most important hockey games in Canadian history took place at the 2010 Winter Olympic Games. Team Canada didn’t just win its first Olympic hockey game against Russia in 50 years, but they delivered an astonishing performance that will resonate through future Olympics! Canada beat Russia last night to advance to the semi-finals for a chance to win GOLD for only the second time – you can sense the passion and expectation growing!
What does this big win have to do with events? Well I am here to share that information with you!
Aaron received a phone call from the Sony event coordinator this morning to discuss the Mardi Gras event. She proceeded to tell Aaron that Sony wants to bring in a big TV screen so that guests can watch the hockey game that is starting at 9:30pm. Most companies would agree and continue with the event as planned, however, Aaron and Jared have proved to be quite different.
In only a few minutes, the both brainstormed and decided that the DAY before the event they would pitch a NEW idea (this event was designed and signed off on in November). They wanted to create an Olympic hockey event, with all the fixings and of course the hockey game playing on a large HD projected screen.
I sat there in awe, the event is one day away and they were going to change the theme of the event. I never thought something like this was possible, however, in the short time I have been at 5th Element Events; I have learnt that in the event industry anything is possible with the right amount of creativity and drive. Not to say it is always easy, because I can say first hand that I have watched events start from scratch and there are always many challenges. Why would we want to create MORE? Excitement, entertainment, engagement, memorable and of course – Clients come back when they experience creativity at its best!
This event will prove how energized Canadians are for their hockey, but will also prove that anything can happen in this industry and the ability to adjust keeps you one step ahead of the game!
Want to see the outcome of this quick switch? Coming soon! Pictures and behind the scene details from the event!!
Carly
